Listen to ‘Chief Travel Leader’ Bob Martin

 
Bob Martin, CEO
Thor Industries, Inc.
www.ThorIndustries.com

As the world’s largest manufacturer of recreational vehicles, the Thor family of companies offers options for travelers from $15,000 trailers to $100,000 Airstreams to other RV options exceeding $1M.  Their domestic brands include – Airstream, CrossRoads, Dutchmen, Entegra Coach, Heartland, Jayco, Keystone, KZ Recreational Vehicles, Open Range, Thor Motor Coach, Tiffin Motorhomes, Venture RV and more.  Internationally, they’re known as the manufacturer of Buccaneer, Carado, Elddis, Hymer, Neismann + Bischoff, Sunlight and more.  The company operates with a simple slogan — “Go Everywhere.  Stay Anywhere.”

Bob Martin is a respect industry veteran and the CEO of Thor Industries.  Having directed the company since 2013 — and prior to that running Keystone and enjoying success with Coachmen, his experiences engaging directly with customers have served him well in understanding operations and developing product.

During the live national broadcast of America’s #1 Travel Radio Show on March 28th 2026, we connected with him for the “Chief Travel Leader” conversation and spotlighted his comfort leading the company, his approachability and first-hand industry knowledge.  We discussed the evolving demographics of this important sector of travel, Thor Industries range of products, focus on independents while working with larger companies like Camping World, Blue Compass RV, Lazydays RV and General RV Center — plus new products and future ambitions.

Now that RMWorldTravel with Robert & Mary Carey and Rudy Maxa has been transmitted over satellite and aired across the USA via our 615+ weekly AM & FM radio stations that broadcast the program nationwide, you can access the interview that’s been archived here by simply clicking the play arrow beneath this text …